Long Island Advertising: 4 Tips For Developing Display Ads

By Arthur Williams

If you spend a lot of time online, either on your computer at home or the smartphone in your hand, you've most likely come across display ads. These are promotional tools that are located on websites, the goal being to draw user attention and create engagement. If you're looking to create your own display ads, there are a few methods you should follow. Here are 4 ways to create the ads in question for the sake of Long Island advertising success.

One of the ways to develop display ads, according to companies like fishbat, is by making them as attention-grabbing as possible. This can be done by utilizing the right colors; while it's important that they coincide with your brand, they must also complement each other. The proper images should be used as well to create greater awareness. Without catching a user's attention, you'll be unable to promote your goods and services to them.

Next, ensure that your ads have the right copy associated with them. The copy is what will help you sell the public on your products and services, so make sure that it's as catchy as possible. Furthermore, it should be accurate, as your business may be accused of clickbait otherwise. Make sure that you spellcheck the copy for your display ads, too. Even one misspelling can render your advertising efforts less effective.

Display ads should be designed with CTAs, or calls to action, in mind as well. What do you want a user to do upon clicking on your ad? Do you want them to visit another page on your site? Are you looking for them to reach out to you for more information? Whatever the case may be, a CTA should be able to convey this as clearly as possible. Otherwise, you won't get nearly as much out of your display advertising efforts as you should.

Lastly, keep in mind that regular testing of your display ads is vital. After all, you want to make sure that they consistently work over time. It's possible that they will become less operational due to a website change on your end. You don't want to lead a user to a broken page on your website, as this is a potential lead becoming lost. Keep testing your ads so that you can make any changes if need be.

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Would you care to learn more about display marketing? Visit fishbat for details.. Also published at Long Island Advertising: 4 Tips For Developing Display Ads.

4 Types Of Content Every Long Island SEO Expert Knows

By Arthur Williams

If your goal is to get your business ranking online, search engine optimization matters. In fact, Long Island SEO experts across the board will tell you to focus on content, as this is what will help achieve higher rankings the most. There is one than one type of content, however, which means that sticking to what you know may not be ideal. Here are 4 types of content that, provided it's made well, can lead to improved search engine optimization.

Press Releases - Whether you're looking to distribute news or some useful tips, press releases can be as versatile as you'd like. Furthermore, they can be as long-term or succinct as deemed necessary, which makes them all the more flexible from a content creation standpoint. Needless to say, a skilled writer will be needed to curate this type of content. Fortunately, this is one of the many areas where agencies like fishbat specialize.

Podcasts - If you're a sports fan or food connoisseur, just to name a couple of examples, you might have listened to a few podcasts. These audio shows are not only great at providing news and entertainment, but they go a long way in growing businesses as well. In fact, there are many businesses that rely solely on podcasts, which speaks volumes about how big they are. They can also provide an SEO boost for those that know how to optimize them.

Websites - Of course, no SEO campaign would be complete without a focus on the websites being promoted. This type of content serves a bevy of purposes and many of the changes that can be made on it will impact rankings. If your site isn't responsive, it won't rank as well as you may expect. If there are broken links, progress won't be made until they're fixed. These are just a few areas that an experienced web designer can focus on.

Videos - In the digital age, videos have become extremely prevalent. In fact, it can be argued that they are the most consumed form of content in the world today. Videos are effective in terms of keeping viewers engaged, as long as the content appeals to them, and it will encourage them to return for future releases as well. Videos can bolster your business' SEO as well, not only because of the ability to add links and keywords to descriptions but the sheer traffic that high-quality videos yield.

About the Author:

If you'd care for additional insight about SEO, please consult fishbat.. This article, 4 Types Of Content Every Long Island SEO Expert Knows is available for free reprint.