Wednesday, May 2, 2012

Tips for Tweaking Your Website So It's More Panda Friendly

By Kathey Fehling


Becoming more Panda friendly is what many company websites are trying to do right now, if not millions, certainly thousands of them. The fact is that you need to follow the rules Google lays out and get what needs to be done, done. This is normal for Google, though, if you look at their history. It's no something out of the ordinary for you, if you've been around for a while. If your site was severely hit, the good news is that you simply need to fix the problem, which will help you recover. Some fixes are easier than others, and you may find there's a time element. The goal of this article is to give you some well-timed advice to help you bring your site to the standard Panda demands.

Finally, Google is really serious about these new changes now. While they may have discussed making changes, they only put some of these into effect and didn't really enforce them. However, now those changes have arrived, it's time to look at ways to tweak your site so it's Panda friendlier.

Focusing on social media platforms for your content is one very important thing you can do to appease Panda. You have to do more than sticking only with Twitter and Facebook, despite the fact that they are still critical. There are other options like Google+, Digg and any other social media solution Google puts out there. Some other platforms you can take advantage of include LinkedIn and YouTube. Your marketing strategy should use as many of the large social media platforms as possible. It's simply a case of putting together pages or whatever other content format required by the site in question. Once you've done it, you then need to keep it as fresh as possible. You also need to keep going with the correct optimization of the pages on your site. Of course, you also need to work to keep a balance with the on page SEO efforts you're making. Google is saying that people can do too much in this area. If you do end up going too far you're going to have to deal with penalties. Even if just one of your pages is problematic, Google will penalize your entire website. Nobody really understands what is "too much" on page SEO but there are some obvious things that can be said. Do not walk the line with your keywords to the point where it may be stuffing. So just choose a few on page SEO methods at a time and see where you get.

When you want to create Panda friendly content, you need to concentrate on maximizing your visitor experiences. What this means is that you have a bunch of strategies and formats to choose from when it comes to composing your content. Building a dedicated news section into your website is a proven method for reducing your bounce rate. Make sure that this is actually relevant when it comes to your website's niche and theme. But that is not hard to do, and you can also use Google Alerts for this. You're even allowed to update this section of your site every day of the week. That is not hard to do, and it will train the Google bots to visit your site very often which is desirable. Plus your visitors will also like it and it will be good all around.

Hopefully you won't have to spend too much time overhauling your site just to bring it to a Panda friendly level. If it does, then you were skirting close to the edge all along. But if you want to improve your rankings, you have no choice but to comply.




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