Saturday, November 24, 2012

Internet Marketing ideas to generate new business

By Kevin McNally


Organize a contest to draw attention to a certain product. Give away a few free products and some of the customers who entered the contest will order a product because they were hoping to win one. You could for instance require people to write a review, take a picture of themselves using one of your products or enter a random drawing.

You will generate more attention if you require people to share their submission on a social network so their friends see it and learn about the contest. If you want to get customers even more involved, accept submissions and ask people to vote for their favorite one. The people who entered the contest will ask their friends to vote for their submission and do some free advertisement for your contest and your products. You may even want to ask them to purchase Unique articles for sale, and link back to your contest if you have an incentive for the most backlinks to your website.

You can improve your company branding by simply showcasing any content created by your visitors. If your customers take the time to write reviews, upload videos and get links back to your website then reward them with a gift. Your customers will appreciate this and will be happy to take part and promote future competitions.

Try and interact with your customers and let them know more about you. On your about you page you should upload some personal photos or even a short video as this creates a bond with your customers and develops trust as you are developing a relationship.

Avoid sharing too many details about your personal life, unless you find that your customers are genuinely interested and can relate to your lifestyle. Creating a message board is an excellent way to interact with your customers more directly, but you could also get an 800 phone number your customers can call or plan on having some live chat sessions with your customers.

In conclusion there is no doubt of the benefits of having a fun contest that creates a buzz around your website. Make it as viral as possible by adding podcasts, videos and other social media outlets. If your contest is fun people will share it all over the web and this is good news for your website.




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