When you perform a Google search, there will be different pieces of information you'll uncover. One of the most noticeable, especially to those who consider themselves Long Island SEO specialists, is the page description for each result. These descriptions matter for a number of reasons, whether you might have believed it or not. For those who'd like to know why these elements truly matter, here are a few key points that you should go over.
One of the reasons why page descriptions matter for Long Island SEO purposes has to do with the implementation of keywords. Believe it or not, many companies tend to focus on certain terms for ranking purposes, meaning that their work should be tailored around them. As a result, these page descriptions will include such terms. In theory, this will help brands rank, which companies like fishbat will be able to support.
Another thing to consider about page descriptions is that very few of them are overly extensive. As a matter of fact, the best ones tend to be rather short in length, meaning that you won't have to worry as much about creating ample text. You have to be creative, though, or else people might be turned away by what you're trying to sell. Roughly 150 characters or so should be enough to help you create the best descriptions that can be imagined.
Lastly, if you have the means at your side, make sure that a call-to-action is set in place. One of the reasons for this is that people are more likely to react when they feel like they're being offered something. Perhaps you could add something to the effect of "10% off of your first order" if you're in the business of selling electronics. By including such a call-to-action, your page description stands a better chance of bringing in potential consumers.
As you can plainly see, there are many reasons why page descriptions matter, meaning that it's in your best interest to create the best ones. While there are many Long Island SEO benefits to be had, as covered earlier, it's easy to see that they exist for the average user's benefit as well. Shouldn't they have a general understanding of what they're getting into, after all? With these points in mind, hopefully you'll be encouraged to create better descriptions.
One of the reasons why page descriptions matter for Long Island SEO purposes has to do with the implementation of keywords. Believe it or not, many companies tend to focus on certain terms for ranking purposes, meaning that their work should be tailored around them. As a result, these page descriptions will include such terms. In theory, this will help brands rank, which companies like fishbat will be able to support.
Another thing to consider about page descriptions is that very few of them are overly extensive. As a matter of fact, the best ones tend to be rather short in length, meaning that you won't have to worry as much about creating ample text. You have to be creative, though, or else people might be turned away by what you're trying to sell. Roughly 150 characters or so should be enough to help you create the best descriptions that can be imagined.
Lastly, if you have the means at your side, make sure that a call-to-action is set in place. One of the reasons for this is that people are more likely to react when they feel like they're being offered something. Perhaps you could add something to the effect of "10% off of your first order" if you're in the business of selling electronics. By including such a call-to-action, your page description stands a better chance of bringing in potential consumers.
As you can plainly see, there are many reasons why page descriptions matter, meaning that it's in your best interest to create the best ones. While there are many Long Island SEO benefits to be had, as covered earlier, it's easy to see that they exist for the average user's benefit as well. Shouldn't they have a general understanding of what they're getting into, after all? With these points in mind, hopefully you'll be encouraged to create better descriptions.
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