Saturday, April 21, 2018

A Web Design Company's Tips For Nonprofits

By Arthur Williams


Nonprofit organizations are worth getting involved in, as they focus on causes that many people can agree with. However, the act of starting a nonprofit can be a challenge, especially if the one pursuing it has little experience on the matter. A little research goes a long way, especially when it comes to the development of a website. Here are a few ways that web design companies assist nonprofit, regardless of the goals that the latter strive for.

One of the things that a nonprofit should know, according to names such as Lounge Lizard, is that branding goes a long way. A web design company makes it a point to ensure that the right colors, font styles, and the like are seen on a site. Would a brand like Target, for instance, be as iconic if it didn't have the red target design associated with it? Branding is one of the many important pieces that fit perfectly into the larger website development puzzle.

Another way for a nonprofit site to be built is to keep things as simple as possible. If someone clicks onto your site to learn about the cause that you're championing, such information must be easily accessible. This can be done in a number of ways, depending on the layout. If it's a scrolling site, the mission statement can be what visitors first see. From there, they can scroll down and slowly learn about the cause in question. If such information is difficult to find, the site won't perform as well.

Mobile-friendly web design is another topic for nonprofit organizers to be mindful of. When people learn about their nonprofits, they will do so through numerous devices. Smartphones are popular in this respect, so it should come as no surprise that developing sites with these devices in mind is essential. The more mobile-friendly a site is, the better it will rank, which will allow it to perform at a higher level.

Finally, if a nonprofit site is going to be as effective as possible, it must include a call to action. For those that don't know, CTAs are designed to further encourage those that may not have been fully onboard otherwise. When someone knows where to go, or who to call, they will be more likely to get involved and help the cause. If a CTA isn't present, it becomes needlessly difficult for someone to know what to do.




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