Sunday, February 5, 2017

Long Island SEO Do's And Don'ts For Web Design

By Rob Sutter


No one should make the mistake of assuming that Long Island SEO is only about writing. As of late, web development has become a focus of those that specialize in search engine optimization. What is the reason for this, though? What can be done to ensure that sites are optimized for the sake of being found on Google and other search engines? If you're planning on improving your site, from this perspective, the following do's and don'ts should be adhered to.

DO create content your audience will be into. While written content is just one part of Long Island SEO, it's vital all the same. One of the reasons for this, according to authorities like fishbat.com, is that it draws people in. When they see topics that interest them, they'll be more likely to click onto your site, which will increase its ranking in the long term. Without content, there will be little reason for people to visit, let alone stick around for extended periods of time.

DON'T think that keywords don't matter. Long Island SEO specialists across the board cannot emphasize the importance of keywords enough. After all, these are needed in order to help companies, brands, and websites in general rank on search engines. Here's a pro tip: if you're just starting out, focus on terms that aren't as competitive as what the average person might search. By doing so, you'll stand a greater chance of building credibility across different search engines.

DO bring focus onto social media. Anyone that specializes in SEO will tell you that links matter. This couldn't be any further from the truth, but there should be a focus on implementing social media links as well. During the website development process for your brand, make sure that you have links directing people to your various social accounts, including Facebook, Pinterest and Instagram. The greater your presence is, as far as these sites are concerned, the more engagement you're likely to see.

DON'T forget to test out your website. One of the main reasons why a website doesn't rank well, which is a huge SEO problem, is due to slow performance. This can be the result of too many images on a single page, the absence of mobile optimization, or some other circumstance entirely. The truth of the matter is that websites, regardless of how well they're built, must be heavily tested beforehand. By doing so, you'll have a good understanding of how it performs, not only from an SEO standpoint but in terms of the user experience as well.




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