Web Design New York: Important Questions To Ask Regarding Video

By Arthur Williams

One of the many ways to see success, from a web design New York, is with smart utilization of video. To say that this is an engrossing form of content would be an understatement, which makes sense given the popularity of such sites as Twitch and YouTube. When it comes to video that can bolster your site's level of engagement, there are a few things you should know. Start by asking these questions to provide a foundation you can work from.

"What's the ideal length of a video for a website?" First, you have to ask what type of video you'd like to create. Are you looking to develop a testimonial featuring a single person? What about a demonstration of a product or service you provide? Ideal video lengths will vary, which is why it's in your best interest to play with different options. This will make it easier to provide high-quality content that the likes of Lounge Lizard can approve of.

"Should a video play as soon as a visitor arrives on a page?" No, this isn't a recommended action for those looking to build website videos. The reason for this is that auto-play can interrupt the user experience. Have you ever clicked on a webpage, only to be greeted by music that was playing from a location you couldn't immediately pinpoint? This hinders the aforementioned user experience, which is no different with video content. Let visitors decide if they want to consume this content.

"How can I ensure that my video will be effective?" No matter how great your equipment or content is, it won't matter unless it produces results. To ensure its effectiveness, a video should provide a call to action. This can be something as simple as visiting a certain page or signing up for a newsletter. Whatever the case may be, when a viewer performs an additional action, it speaks to the effectiveness of the content itself.

Hopefully these talking points will help you develop video content that will take your website to the next level. Keep in mind, though, that website functionality is paramount. In other words, if you believe that your content is causing your site to run slow on different devices, it may not be worth keeping around. In this situation, you may be able to optimize the content so that it runs better. When it comes to web design, there are numerous possible solutions to utilize.

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Shopping Cart Abandonment Prevention Tips By Web Design Companies

By Arthur Williams

Ecommerce matters, especially in the digital age that we live in today. However, there is a chance that a potential buyer will take part in an action called shopping cart abandonment. This can be done due to a litany of reasons, but the truth remains that it prevents sales from being completed. For those that would like a better understanding of how this can be done, here are a few tips that the best web design companies can provide.

In order to keep potential buyers on shopping cart pages, they should be smartly designed. They should be simple from a cosmetic standpoint, which may be a given, but their navigational abilities matter just as much to agencies such as Lounge Lizard. In other words, if it's challenging for a visitor to find what they need, there is a good chance that they'll click away. Fortunately, clean interfaces can be created by any top web design company.

What about the potential arrival of additional costs? Anyone that has ever gotten past the shopping cart page of a website will tell you that they did so after being met with certain fees on top of what they previously owed. This is important information, to say the least, and it should be made clear to the shopper as early as possible. When this is done, it will provide them with insight that will help them move forward with the transaction.

When it comes to checkout, different options should be available as well. There are many users that will be registered on websites, which allows them to make purchases without having to constantly enter their address, payment information, and the like. Others are more comfortable with guest checkout, which doesn't tie them to specific accounts. Whatever the case may be, these options will prevent shopping cart abandonment further.

Finally, if you'd like to keep shopping cart engagement at a high level, think about adding a progress bar to the top of the page. What this does is show people where they are when they're about to buy items online. One section can be used for shipping, another can be used for payment options, and so forth. By adding a bar that covers these steps and then some, you will be able to keep buyers engaged, ensuring the completion of sales.

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