Tuesday, September 18, 2018

Robert Jain: The Do's And Don'ts Of Keeping Web Design Inexpensive

By Jason McDonald


At first glance, you may think that building a website for yourself or your business is costly. Contrary to popular belief, this endeavor can be made substantially more affordable by following a number of steps. By doing so, not only will you be able to create a website that catches the attention of others but save money in the process. Courtesy of Robert Jain and other financial authorities, here are the do's and don'ts of keeping web design inexpensive.

One of the rules of creating a website, saving money in the process, is to keep things simple. In this day and age, a functional website doesn't require numerous images or videos. Quality over quantity is the name of the game, which means that you should less on bells and whistles and more on providing value to your core audience. This will allow you to save money in the long term, but this is just the start to the advice that names like Bob Jain can share.

Next, if you're still learning the ropes, understand that there are many different learning tools available. In fact, a number of these come at no cost, which means that you can obtain new information without having to spend a time. Of course, if you'd like a more extensive learning experience, you'll have to pay. Keep in mind that many valuable courses and tools can still be affordable if you know where to look.

When it comes to the don'ts of inexpensive web design, having work go live without being tested is worth noting. No matter how far behind you may be on a project, it doesn't pay to say that it's finished without it truly being the case. There are errors, including broken links and poor formatting, that can seep through the proverbial tracks. As a result, ample testing should be done ahead of time. This goes a long way in keeping web design costs low.

Did you know that you may end up spending more money on web design by not properly preparing your site for the future? One of the truths regarding the development of websites is that trends will emerge. Some of them will fade away, but others will stick around, coming together to create the foundation that new sites will be built based off. The more careful you are about futureproofing your site, the more money you stand to save in the long term.




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Friday, September 14, 2018

The Top 3 Long Island SEO Advantages Of SSL Certificates

By Rob Sutter


An SSL certificate, for those that aren't in the know, is a form of security that many modern websites are designed with. Also known as a secure sockets layer, this has become one of the must-haves of web design. It's also imperative for those that are looking to make headway from a search engine optimization standpoint. For those that would like to learn more, here are 3 reasons Long Island SEO specialists recommend SSL certificates.

When it comes to the advantages of SSL certificates, the fact that they are used for encryption is most notable. Let's say that, for the sake of argument, that you log onto a website that sells merchandise. It may ask you for your credit card information so that your transaction can be processed. If the site is SSL-protected, it will have the prefix "https" as opposed to "http." The former is becoming more and more common, as reputable names such as fishbat.com will attest.

Another advantage that an SSL certificate offers is a boost in consumer trust. Anyone that shops online will tell you that security is part and parcel to the shopping experience. What this means is that if they detect that a site is unsafe - and they'll most likely pick up on this immediately - they won't do business with it. When an ecommerce platform has an SSL certificate implemented, it boosts consumer trust, and by proxy, the likelihood of purchases being made.

Lastly, did you know that sites with SSL certificates are more likely to rank online? It makes sense, as search engines are placing more and more focus on sites that are safe to use. The safer your site is, the higher it is to show up when a user searches for a particular term. While you may not see immediate results with the application of an SSL certificate, you can rest easy knowing that it will make a difference in the long run.

If you're a website owner, an SSL certificate is paramount. It goes far beyond the boundaries of security, even though this is the primary focus, which is all the more reason to incorporate it. To install an SSL certificate, you can either contact your hosting company to complete the process or do it yourself. The latter is only recommended to those that are knowledgeable about websites in general, so please be mindful of this.




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