Friday, January 26, 2018

Long Island SEO: What Is The Value Of Redirects?

By Arthur Williams


Whether you're involved in search engine optimization or web design, chances are that you're at least somewhat familiar with redirects. If not, these are when links on websites lead individuals to entirely different pages. This is a common Long Island SEO approach that is necessary if sites are to be modified in the future. Redirects hold ample value, to say the least, and here are a few reasons why this is the case.

When it comes to the importance of redirects, it's important to note that they are often when pages are taken down. However, the links that direct people to said pages will remain, which runs the risk of a Long Island SEO problem known as 404 errors. With that said, these can be minimized if visitors are directed to other subpages. Such an endeavor can be carried out with ease if you hire a reputable name such as fishbat.com.

It's also important for redirects to be used if sites are to be moved to different domains. Despite the reasons why a domain change is done, websites and the content they possess must carry over without any issues. One of the ways that this is done, as you might have already guessed, is with smart redirects. When these are implemented, not only do websites retain their functionality but the progress they've made from an SEO standpoint as well.

Redirects can also be used as a result of changing URLs in order to make them shorter. A general rule of thumb, when creating a website, is to make URLs as short and sweet as possible. This is what search engines will look for when ranking different sites. Furthermore, it will make finding your site easier for others, as they won't type as much in their search bars. When changing URLs, it's important for redirects to be incorporated.

As you can see, there a couple of reasons why redirects are implemented. What happens if these aren't used, though? One of the most common possibilities is a loss in traffic, largely due to a drop in search results. When you rank high for certain keywords, more people will click on your site; needless to say, the opposite is true as well. In order to prevent a circumstance like this, get in touch with an SEO expert as soon as possible.




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