Wednesday, April 13, 2011

Does Your Website Pass Muster?

By David Camron


I am confident that if you are visiting this page, you will be interested in Best Web Hosting. You can't run a profitable online business if you don't have a good website. Unfortunately, many internet marketers underestimate the importance of their website and don't do a very good job creating it. This is a case where saving a little time now will cost you sales and profits later. Whatever time it takes to make an attractive website that is appealing to visitors should be considered a necessary investment in your future success. Fortunately, making a good website is not as difficult as you might think. These hints will get you started on making your website a popular online destination.

If you are seeking for best offers and critiques on this matter, than please check out Web Host. To have an appealing website, strike a balance between written words and images. If you are like many internet marketers, your instinct may be to use many images and not much text. The assumption is that people nowadays have short attention spans and don't want to do much reading. Once again, it's a question of balance; you don't want to use too much text or too many images on your pages. You have to keep in mind that having lots of graphics will slow down loading time for a website. Using mainly images to sell a product might also arouse the suspicion that you can't think of anything positive to say about it. The trick is to use both graphics and text in such a way that neither is over-used or under-used. One thing you should do is load your site by using several different web browsers. Not everyone knows this, but the browser you use can make a big difference in how some websites appear. Everything on your site might be perfect on Internet Explorer, for example, but if you use Google Chrome or Mozilla Firefox, you may find that the colors are distorted or a graphic image did not load properly.

It is a certain amount of extra work to look up your site using several browsers, but it really does not take much time and it's worth the effort. Everyone has their favorite browser, and you want them all to see your site the way you want, no matter which one they use. This means testing all of the links, the colors, the site and the buying buttons. Don't worry, this is time well spent!

It's always helpful to keep a healthy proportion between sales copy and informational text. You never want to have overkill with sales copy. It's pretty simple because if you hammer them with sales copy, then they'll just go away and abandon your site forever. A good ratio is seventy five percent editorializing and entertaining content to twenty five percent sales text. It's difficult, if not impossible, for your reader to trust you if there's too much selling copy. You want your readers to buy from you after they've read enough on your site, plus your sales copy. If you start to sell too soon, you could alienate your readers.

With all of the tools and information online today, building a good website is not as hard as it used to be. It just takes some time and common sense. Taking your time to make sure your website looks good will be well worth it when the profits start coming in. If you want to attract visitors and customers, you have to do more than simply have a website. You need to have a good website if you truly want to make money online.




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